Related Books

University of Nike
Language: en
Pages: 305
Authors: Joshua Hunt
Categories: Sports & Recreation
Type: BOOK - Published: 2018-10-23 - Publisher: Melville House

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The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society. **A Ne
Nike Culture
Language: en
Pages: 214
Authors: Robert Goldman
Categories: Social Science
Type: BOOK - Published: 1998-12-28 - Publisher: SAGE

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This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociol
Win at All Costs
Language: en
Pages: 432
Authors: Matt Hart
Categories: Sports & Recreation
Type: BOOK - Published: 2020-10-06 - Publisher: HarperCollins

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"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds w
Bowerman and the Men of Oregon
Language: en
Pages: 483
Authors: Kenny Moore
Categories: Sports & Recreation
Type: BOOK - Published: 2007-09-04 - Publisher: Rodale

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A portrait of the foremost track coach and founder of Nike describes how he helped contribute to numerous team titles and record achievements while working at t
Out of Nowhere
Language: en
Pages: 362
Authors: Geoff Hollister
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Meyer & Meyer Verlag

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This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail