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Know Your Customer
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Pages: 362
Authors: Robert B. Woodruff
Categories: Business & Economics
Type: BOOK - Published: 1996-06-03 - Publisher: Wiley

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Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for unde
Customer Understanding
Language: en
Pages: 219
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Type: BOOK - Published: 2019-09-03 - Publisher:

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Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not
Understanding Customers
Language: en
Pages: 322
Authors: Chris Rice
Categories: Business & Economics
Type: BOOK - Published: 2010-05-14 - Publisher: Routledge

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This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into
Talking to Humans
Language: en
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Understanding Your Business Clients
Language: en
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"A guided tour through the world of current or potential corporate clients, offered from a business perspective rather than a legal one"--Page 4 of cover.