Understanding Public Relations
Author | : Lee Edwards |
Publisher | : SAGE |
Total Pages | : 289 |
Release | : 2018-04-17 |
ISBN-10 | : 9781526422149 |
ISBN-13 | : 152642214X |
Rating | : 4/5 (14X Downloads) |
Book Synopsis Understanding Public Relations by : Lee Edwards
Download or read book Understanding Public Relations written by Lee Edwards and published by SAGE. This book was released on 2018-04-17 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.