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The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in co
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The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. T
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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in
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From Facebook to the iPhone, from YouTube to Wikipedia, from Grand Auto Theft to Second Life, this book explores media's important issues and debates. It covers
EBOOK: Understanding Alternative Media
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What are alternative media? What roles do alternative media play in pluralistic, democratic societies? What are the similarities and differences between alterna