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Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examin
Green Marketing as a Positive Driver Toward Business Sustainability
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As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life
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This book advances the tourism and hospitality industry’s contribution to meeting the United Nations Sustainable Development Goal 12 of responsible consumptio
Sustainability in Innovation and Entrepreneurship
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This book provides a richly illustrated study of sustainability, innovation and entrepreneurship. Specifically, it examines the ways in which governmental polic
Green Consumerism
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This new volume provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapt