Faithin Omaha eBook Collection

This book examines two broad perspectives on consumer behavior, that which emphasizes its inner causes such as attitudes and intentions, and that which emphasiz

Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environmen

This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing res

Product Assortment and Consumer Choice: An Interdisciplinary Review examines existing literature and builds on the current theoretical developments across diffe

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox ma