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Understanding Archetypes in Your Organization
Language: en
Pages: 68
Authors: Carol Pearson
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher:

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Mapping the Organizational Psyche
Language: en
Pages: 228
Authors: John G. Corlett
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher:

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In the midst of self-reflection and restructuring, today s corporate culture is ready for sweeping change and innovation. Mapping the Organizational Psyche offe
Archetypes in Organizational Settings
Language: en
Pages: 116
Authors: Carol Pearson
Categories: Business & Economics
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Archetypes in Branding
Language: en
Pages: 128
Authors: Margaret Hartwell
Categories: Design
Type: BOOK - Published: 2012-09-13 - Publisher: HOW Books

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Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of s
Strategies for Understanding Archetypes and the Collective Unconscious of an Organization
Language: en
Pages: 130
Authors: Judy B. Smetana
Categories: Corporate culture
Type: BOOK - Published: 2006 - Publisher:

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The intent of this mixed design study was to explore the similarities and differences generated by two methods of inquiry, namely an organizational ethnography