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Transmedia Marketing
Language: en
Pages: 582
Authors: Anne Zeiser
Categories: Art
Type: BOOK - Published: 2015-06-19 - Publisher: CRC Press

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Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter
Transmedia Marketing
Language: en
Pages: 469
Authors: Anne Zeiser
Categories: Art
Type: BOOK - Published: 2015-06-19 - Publisher: CRC Press

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Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
Language: en
Pages: 288
Authors: Andrea Phillips
Categories: Business & Economics
Type: BOOK - Published: 2012-06-22 - Publisher: McGraw Hill Professional

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The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself wit
Handbook of Research on Transmedia Storytelling and Narrative Strategies
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Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
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As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new