The Web Content Strategist's Bible

The Web Content Strategist's Bible
Author :
Publisher : Richard Sheffield
Total Pages : 174
Release :
ISBN-10 : 9781441482624
ISBN-13 : 1441482628
Rating : 4/5 (628 Downloads)

Book Synopsis The Web Content Strategist's Bible by : Richard Sheffield

Download or read book The Web Content Strategist's Bible written by Richard Sheffield and published by Richard Sheffield. This book was released on 2009 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing the creation and maintenance of the huge volume of Web content requires an understanding of not just Web writing, but of detailed, well-planned, realistic content development processes. Those practicing the new discipline of Web Content Strategy are being called upon to help Web development teams navigate this new editorial ecosystem where content not only has to be written, but also broken up into thousands of pieces that have to be reviewed, approved, re-purposed, edited for search engines, translated, localized, and generated using a new and complex set of tools and techniques. The Web Content Strategist's Bible explains how the practice of Web content strategy can be used to effectively manage the size, scope, and cost of content-heavy Web development projects. Presented in an easy, readable style, the book focuses on asking the right questions and gathering relevant information needed for efficient project planning and development.


The Web Content Strategist's Bible Related Books

The Strategist
Language: en
Pages: 0
Authors: Cynthia A. Montgomery
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher:

DOWNLOAD EBOOK

Strategy and leadership have become separated in the business world. In this title, Harvard Business School Professor Cynthia Montgomery reveals why and how the
The Content Trap
Language: en
Pages: 464
Authors: Bharat Anand
Categories: Business & Economics
Type: BOOK - Published: 2016-10-18 - Publisher: Random House Group

DOWNLOAD EBOOK

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new ap
The Web Content Strategist's Bible
Language: en
Pages: 174
Authors: Richard Sheffield
Categories: Computers
Type: BOOK - Published: 2009 - Publisher: Richard Sheffield

DOWNLOAD EBOOK

Managing the creation and maintenance of the huge volume of Web content requires an understanding of not just Web writing, but of detailed, well-planned, realis
Content Strategy for the Web
Language: en
Pages: 256
Authors: Kristina Halvorson
Categories: Computers
Type: BOOK - Published: 2012-02-28 - Publisher: New Riders

DOWNLOAD EBOOK

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS j
The Mind Of The Strategist
Language: en
Pages: 0
Authors: Ohmae
Categories:
Type: BOOK - Published: 2002-07 - Publisher: Tata McGraw-Hill Education

DOWNLOAD EBOOK

Since its original publication by McGraw-hill almost 10 years ago, this best-selling guide to the inner workings of Japanese strategic thinking has become an ac