The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior Into Currency
| Author | : Liz Crawford |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 274 |
| Release | : 2012-04-10 |
| ISBN-10 | : 9780071787178 |
| ISBN-13 | : 0071787178 |
| Rating | : 4/5 (178 Downloads) |
Book Synopsis The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior Into Currency by : Liz Crawford
Download or read book The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior Into Currency written by Liz Crawford and published by McGraw Hill Professional. This book was released on 2012-04-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a framework to understand an important new phenomenon-currency based on shopper behaviour and offers ways to use this knowledge to drive marketing programmes.
