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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commis

'The Routledge Companion to Strategic Human Resource Management' is a prestige reference work offering a comprehensive and authoritative overview of the field.

Managing risk in and across organizations has always been of vital importance, both for individual firms and for the globalized economy more generally. With the

The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An