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Language: en
Pages: 200
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Type: BOOK - Published: 2007-12-15 - Publisher: Berg
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Language: de
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Pages: 278
Type: BOOK - Published: 2017-04-10 - Publisher: Walter de Gruyter GmbH & Co KG
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although
Language: en
Pages: 326
Pages: 326
Type: BOOK - Published: 2020-11-11 - Publisher:
Is your brand a hedgehog? Is it a fox? It could be a combination of both: a hedgefox. In the Rise of Hedgefox Brands, you will learn how our current neuroscienc
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers
Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.
Language: en
Pages: 246
Pages: 246
Type: BOOK - Published: 2010-03-11 - Publisher: OUP Australia & New Zealand
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really wor