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The Rise of Brands
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Pages: 200
Authors: Liz Moor
Categories: Social Science
Type: BOOK - Published: 2007-12-15 - Publisher: Berg

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"Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created
Commercial Communication in the Digital Age
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Pages: 278
Authors: Gabriele Siegert
Categories: Social Science
Type: BOOK - Published: 2017-04-10 - Publisher: Walter de Gruyter GmbH & Co KG

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In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although
The Rise of Hedgefox Brands
Language: en
Pages: 326
Authors: Aj Fernandez
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Type: BOOK - Published: 2020-11-11 - Publisher:

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Is your brand a hedgehog? Is it a fox? It could be a combination of both: a hedgefox. In the Rise of Hedgefox Brands, you will learn how our current neuroscienc
Fashion Brands
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Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.
How Brands Grow
Language: en
Pages: 246
Authors: Byron Sharp
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Type: BOOK - Published: 2010-03-11 - Publisher: OUP Australia & New Zealand

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really wor