Faithin Omaha eBook Collection

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focu

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of market

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subj

Application of Big Data and Business Analytics uses advanced analytic tools to explore the solutions to problems in society, environment and industry. The chapt