The New Competition
| Author | : Philip Kotler |
| Publisher | : Prentice Hall |
| Total Pages | : 314 |
| Release | : 1985 |
| ISBN-10 | : 0136120784 |
| ISBN-13 | : 9780136120780 |
| Rating | : 4/5 (780 Downloads) |
Book Synopsis The New Competition by : Philip Kotler
Download or read book The New Competition written by Philip Kotler and published by Prentice Hall. This book was released on 1985 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition.
