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In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, t

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis