The Inversion Factor

The Inversion Factor
Author :
Publisher : MIT Press
Total Pages : 241
Release :
ISBN-10 : 9780262344944
ISBN-13 : 0262344947
Rating : 4/5 (947 Downloads)

Book Synopsis The Inversion Factor by : Linda Bernardi

Download or read book The Inversion Factor written by Linda Bernardi and published by MIT Press. This book was released on 2017-10-20 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need. In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission. The authors explain how the introduction of “smart” objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps. The authors chart the evolution of three IoTs—the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.


The Inversion Factor Related Books

The Inversion Factor
Language: en
Pages: 241
Authors: Linda Bernardi
Categories: Business & Economics
Type: BOOK - Published: 2017-10-20 - Publisher: MIT Press

DOWNLOAD EBOOK

Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need. In the past, companies found success with
Structured Analog CMOS Design
Language: en
Pages: 290
Authors: Danica Stefanovic
Categories: Technology & Engineering
Type: BOOK - Published: 2008-10-20 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Structured Analog CMOS Design describes a structured analog design approach that makes it possible to simplify complex analog design problems and develop a desi
Provoke
Language: en
Pages: 224
Authors: Linda Bernardi
Categories: Business & Economics
Type: BOOK - Published: 2011-10 - Publisher: Terravandevitis Publishing

DOWNLOAD EBOOK

"Smart" devices, big data, predictive analytics, cloud computing, the social enterprise-none of these world-changing innovations would have come to pass without
The Great Mental Models, Volume 1
Language: en
Pages: 209
Authors: Shane Parrish
Categories: Business & Economics
Type: BOOK - Published: 2024-10-15 - Publisher: Penguin

DOWNLOAD EBOOK

Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind
Reimagining Design
Language: en
Pages: 209
Authors: Kevin G. Bethune
Categories: Business & Economics
Type: BOOK - Published: 2024-02-06 - Publisher: MIT Press

DOWNLOAD EBOOK

The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America. Design offe