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"The Importance of Personalization in Digital Marketing" is a compelling eBook that dives into the crucial role of personalization in transforming the landscape
Digital and Social Media Marketing
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
The Personalization Paradox
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According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization play
One-To-One Personalization in the Age of Machine Learning
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For over 25 years, marketers have longed to connect with their customers and prospects as individuals. As the volume of customer communications across touch poi
Talk Triggers
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Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling author