The Focus Group Research Handbook

The Focus Group Research Handbook
Author :
Publisher : Contemporary Books
Total Pages : 276
Release :
ISBN-10 : 0844202886
ISBN-13 : 9780844202884
Rating : 4/5 (884 Downloads)
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Book Synopsis The Focus Group Research Handbook by : Holly Edmunds

Download or read book The Focus Group Research Handbook written by Holly Edmunds and published by Contemporary Books. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook covering the essentials for all the stage of focus group implementation, including designing and conducting a targeted focus group study selecting the proper research facility, and analysing and incorporating results into the decision making process.


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