Faithin Omaha eBook Collection

There is little question that new product innovation is a cornerstone to firm success. Particularly in technologically dynamic markets like personal computers,

Year after year, managers strive to improve financial performance and firm value by marketing actions such as new product introductions and promotional incentiv

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product devel

Includes special issues: The Professional series in the management sciences.

New Institutional Economics (NIE) has skyrocketed in scope and influence over the last three decades. This first Handbook of NIE provides a unique and timely ov