Faithin Omaha eBook Collection

Download or read book The Business of Research written by Margaret B. W. Graham and published by Cambridge University Press. This book was released on 1986-08-29 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Published in hardcover as RCA and the VideoDisc.