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The Entertainment Marketing Revolution
Language: en
Pages: 388
Authors: Al Lieberman
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: FT Press

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Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Medi
The Definitive Guide to Entertainment Marketing
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Pages: 305
Authors: Al Lieberman
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: Pearson Education

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Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and mor
Your Guide To Entertainment Marketing and Performance (Collection)
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Type: BOOK - Published: 2013-08-08 - Publisher: FT Press

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Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consum
Understanding the Business of Entertainment
Language: en
Pages: 328
Authors: Gregory Bernstein
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Type: BOOK - Published: 2015-05-15 - Publisher: CRC Press

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Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of t
The Entertainment Industry
Language: en
Pages: 399
Authors: Stuart Moss
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: CABI

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Entertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry di