Social influences on individual decision making processes

Social influences on individual decision making processes
Author :
Publisher : Rozenberg Publishers
Total Pages : 144
Release :
ISBN-10 : 9789036101028
ISBN-13 : 9036101026
Rating : 4/5 (026 Downloads)

Book Synopsis Social influences on individual decision making processes by : Ferdinand Vieider

Download or read book Social influences on individual decision making processes written by Ferdinand Vieider and published by Rozenberg Publishers. This book was released on 2009 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main focus of this thesis is to combine the multiple findings from social psychology and apply them with an economic approach to decision making. To this purpose, we investigate accountability and its interaction with market mechanisms, more specifically real incentives in experimental settings. This PhD thesis is structured as follows. Chapter 2 studies the effect of accountability on ambiguity aversion-the preference for known over normatively equivalent unknown probabilities. Chapter 3 follows up on the ambiguity aversion issue by studying preference reversals under ambiguity. Chapter 4 examines the influence of accountability on risk attitude. Chapter 5 is of a methodological nature. We separate accountability and incentives, and find several effects. Accountability is found to reduce preference reversals between frames, for which incentives have no effect. Incentives on the other hand are found to reduce risk seeking for losses, where accountability has no effect.


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