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Provides a solid, foundational understanding of creativity that enables readers to elicit creative performance from their students. The first book of its kind i
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The Creative Imperative confronts the most critical question of our time: how we must think to have a vital future. It first introduced the thinking of Creative
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The conundrum of understanding, practising and teaching contemporary creativity is that it wants to be all things to all people. Almost all modern lists of crea
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How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve