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Type: BOOK - Published: 2013-09-23 - Publisher: Bloomsbury Publishing USA
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The Creative Imperative confronts the most critical question of our time: how we must think to have a vital future. It first introduced the thinking of Creative
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Type: BOOK - Published: 2008-08-29 - Publisher: John Wiley & Sons
In mid 2006, Ogilvy & Mather China embarked on an ambitious journey to understand how Chinese society and business are being transformed by creativity. It is, a
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Pages: 194
Pages: 194
Type: BOOK - Published: 2014-04-16 - Publisher: Springer Science & Business
The conundrum of understanding, practising and teaching contemporary creativity is that it wants to be all things to all people. Almost all modern lists of crea
Language: en
Pages: 223
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Type: BOOK - Published: 2016-11-29 - Publisher: Rowman & Littlefield
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve