Faithin Omaha eBook Collection

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-de

Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of t

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinati

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-de

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca