The Advertising Controversy

The Advertising Controversy
Author :
Publisher : Praeger
Total Pages : 264
Release :
ISBN-10 : UCSC:32106005166621
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis The Advertising Controversy by : Mark S. Albion

Download or read book The Advertising Controversy written by Mark S. Albion and published by Praeger. This book was released on 1981-02-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.


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