Faithin Omaha eBook Collection

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of researc

Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribut

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same t

Not only is everyday conversation increasingly dependent on television, but more and more people are appearing on television to discuss social and personal issu

A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of aud