Faithin Omaha eBook Collection

Download or read book POP! written by Sam Horn and published by Penguin. This book was released on 2006-09-05 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.