Consumer Psychology: A Study Guide to Qualitative Research Methods
| Author | : Paul M.W. Hackett |
| Publisher | : Verlag Barbara Budrich |
| Total Pages | : 168 |
| Release | : 2016-04-18 |
| ISBN-10 | : 9783847408918 |
| ISBN-13 | : 3847408917 |
| Rating | : 4/5 (917 Downloads) |
Book Synopsis Consumer Psychology: A Study Guide to Qualitative Research Methods by : Paul M.W. Hackett
Download or read book Consumer Psychology: A Study Guide to Qualitative Research Methods written by Paul M.W. Hackett and published by Verlag Barbara Budrich. This book was released on 2016-04-18 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
