Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative Research Methods in Public Relations and Marketing Communications
Author :
Publisher : Routledge
Total Pages : 306
Release :
ISBN-10 : 9781134596089
ISBN-13 : 1134596081
Rating : 4/5 (081 Downloads)
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Book Synopsis Qualitative Research Methods in Public Relations and Marketing Communications by : Christine Daymon

Download or read book Qualitative Research Methods in Public Relations and Marketing Communications written by Christine Daymon and published by Routledge. This book was released on 2005-06-29 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.


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