Related Books

Strategies of Multinationals in Central and Eastern Europe
Language: en
Pages: 280
Authors: Yordanka Chobanova
Categories: Business & Economics
Type: BOOK - Published: 2009-08-21 - Publisher: Springer

DOWNLOAD EBOOK

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and ana
Emerging-market Multinational Enterprises in East Central Europe
Language: en
Pages: 329
Authors: Ágnes Szunomár
Categories: Business & Economics
Type: BOOK - Published: 2021-12-08 - Publisher: Palgrave Macmillan

DOWNLOAD EBOOK

The rise of multinational enterprises (MNEs) from emerging markets is topical, important and poses a number of questions and challenges that require considerabl
Marketing in Central and Eastern Europe
Language: en
Pages: 116
Authors: Erdener Kaynak
Categories: Business & Economics
Type: BOOK - Published: 2014-02-04 - Publisher: Routledge

DOWNLOAD EBOOK

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurr
Globalization and the State in Central and Eastern Europe
Language: en
Pages: 257
Authors: Jan Drahokoupil
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Routledge

DOWNLOAD EBOOK

This book examines the transformation of the state in Central and Eastern Europe since the end of communism and adoption of market oriented reform in the early
Cross-Border Investing
Language: en
Pages: 294
Authors: Julia Djarova
Categories: Business & Economics
Type: BOOK - Published: 2007-05-08 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Cross-Border Investing: The Case of Central and Eastern Europe offers a view that reflects two main hypotheses: -You cannot understand foreign direct investment