Related Books

Strategy and Communication for Innovation
Language: en
Pages: 462
Authors: Nicole Pfeffermann
Categories: Business & Economics
Type: BOOK - Published: 2014-01-09 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities,
Innovative Marketing Communications
Language: en
Pages: 345
Authors: Guy Masterman
Categories: Business & Economics
Type: BOOK - Published: 2007-06-01 - Publisher: Routledge

DOWNLOAD EBOOK

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketi
Digital Media and Innovation
Language: en
Pages: 355
Authors: Richard A. Gershon
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-02-11 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecomm
New Leadership in Strategy and Communication
Language: en
Pages: 427
Authors: Nicole Pfeffermann
Categories: Technology & Engineering
Type: BOOK - Published: 2019-08-23 - Publisher: Springer Nature

DOWNLOAD EBOOK

This contributed volume provides new approaches, fresh ideas, valuable insights, and latest research in leadership—from strategic business (model) innovation
How Strategic Communication Shapes Value and Innovation in Society
Language: en
Pages: 206
Authors: Betteke van Ruler
Categories: Business & Economics
Type: BOOK - Published: 2017-11-03 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and