Faithin Omaha eBook Collection

There is more and more evidence that shows economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. T

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market

In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequ