Faithin Omaha eBook Collection

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval