Faithin Omaha eBook Collection

"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essent

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved i

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media str

Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions ar