Strategic Marketing Communications

Strategic Marketing Communications
Author :
Publisher : Kogan Page Publishers
Total Pages : 324
Release :
ISBN-10 : 0749429186
ISBN-13 : 9780749429188
Rating : 4/5 (188 Downloads)
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Book Synopsis Strategic Marketing Communications by : Paul Russell Smith

Download or read book Strategic Marketing Communications written by Paul Russell Smith and published by Kogan Page Publishers. This book was released on 1999 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.


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