Strategic Marketing Communications

Strategic Marketing Communications
Author :
Publisher : Kogan Page Publishers
Total Pages : 324
Release :
ISBN-10 : 0749429186
ISBN-13 : 9780749429188
Rating : 4/5 (188 Downloads)
DOWNLOAD EBOOK
Book Synopsis Strategic Marketing Communications by : Paul Russell Smith

Download or read book Strategic Marketing Communications written by Paul Russell Smith and published by Kogan Page Publishers. This book was released on 1999 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.


Strategic Marketing Communications Related Books

Strategic Marketing Communications
Language: en
Pages: 324

Strategic Marketing Communications

Authors: Paul Russell Smith
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics suc
Strategic Integrated Marketing Communications
Language: en
Pages: 335

Strategic Integrated Marketing Communications

Authors: Larry Percy
Categories: Business & Economics
Type: BOOK - Published: 2014-06-27 - Publisher: Routledge

DOWNLOAD EBOOK

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie
Strategic Marketing Communications
Language: en
Pages: 0

Strategic Marketing Communications

Authors: M. Joseph Sirgy
Categories: Communication in marketing
Type: BOOK - Published: 2006-08 - Publisher: Atomic Dog Publishing

DOWNLOAD EBOOK

Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in
The Handbook of Strategic Public Relations and Integrated Communications
Language: en
Pages: 612

The Handbook of Strategic Public Relations and Integrated Communications

Authors: Clarke Caywood
Categories: Business & Economics
Type: BOOK - Published: 1997-05 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey
Integrated Marketing Communications
Language: en
Pages: 344

Integrated Marketing Communications

Authors: M. Joseph Sirgy
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher:

DOWNLOAD EBOOK

This advanced strategic marketing communications management text introduces advertising by objectives, and takes a strong behavioural approach. Its focus is on