Strategic Market Management

Strategic Market Management
Author :
Publisher : John Wiley & Sons
Total Pages : 369
Release :
ISBN-10 : 9780470689752
ISBN-13 : 0470689757
Rating : 4/5 (757 Downloads)
DOWNLOAD EBOOK
Book Synopsis Strategic Market Management by : David A. Aaker

Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.


Strategic Market Management Related Books

Strategic Market Management
Language: en
Pages: 369

Strategic Market Management

Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financi
Strategic Market Creation
Language: en
Pages: 0

Strategic Market Creation

Authors: Karin Tollin
Categories: Business & Economics
Type: BOOK - Published: 2010-01-11 - Publisher: Wiley

DOWNLOAD EBOOK

The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective.
Strategic Human Resource Management
Language: en
Pages: 711

Strategic Human Resource Management

Authors: Gary Rees
Categories: Business & Economics
Type: BOOK - Published: 2017-05-27 - Publisher: SAGE

DOWNLOAD EBOOK

A research-focused introductory text written by a stellar contributor line-up including Linda Holbeche, Stephen Taylor and Jim Stewart. The Second Edition integ
Sport Marketing in a Global Environment
Language: en
Pages: 272

Sport Marketing in a Global Environment

Authors: Ruth M. Crabtree
Categories: Sports & Recreation
Type: BOOK - Published: 2022-04-19 - Publisher: Routledge

DOWNLOAD EBOOK

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv
Strategic Market Relationships
Language: en
Pages: 289

Strategic Market Relationships

Authors: Bill Donaldson
Categories: Business & Economics
Type: BOOK - Published: 2007-05-21 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationshi