The Design of Business

The Design of Business
Author :
Publisher : Harvard Business Press
Total Pages : 209
Release :
ISBN-10 : 9781422177808
ISBN-13 : 1422177807
Rating : 4/5 (807 Downloads)
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Book Synopsis The Design of Business by : Roger L. Martin

Download or read book The Design of Business written by Roger L. Martin and published by Harvard Business Press. This book was released on 2009 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.


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