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Strategic Communication in the HIV/AIDS Epidemic
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The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with infor
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' Awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA? `This gripping narrative n
Strategic Communication in the HIV/AIDS Epidemic
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The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with infor
The Circuit of Mass Communication
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This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the
Strategic Communication in the HIV/AIDS Epidemic
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Authors: Neill McKee
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This book promotes the use of strategic communication to fight against the HIV/AIDS epidemic. Focusing on strategic communication for positive and measurable be