Faithin Omaha eBook Collection

The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attra

The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influenc

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance

The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regard