Related Books
Language: en
Pages: 211
Pages: 211
Type: BOOK - Published: 2020-11-22 - Publisher: Routledge
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China a
Language: en
Pages: 336
Pages: 336
Type: BOOK - Published: 2021-09-20 - Publisher: Springer Nature
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science
Language: en
Pages: 427
Pages: 427
Type: BOOK - Published: 2019-12-27 - Publisher: IGI Global
Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors
Language: en
Pages: 408
Pages: 408
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
Language: en
Pages: 305
Pages: 305
Type: BOOK - Published: 2013-01-30 - Publisher: Stanford University Press
Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizati