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Storytelling in Luxury Fashion
Language: en
Pages: 211
Authors: Amanda Sikarskie
Categories: Design
Type: BOOK - Published: 2020-11-22 - Publisher: Routledge

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This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China a
Fashion Communication
Language: en
Pages: 336
Authors: Teresa Sádaba
Categories: Business & Economics
Type: BOOK - Published: 2021-09-20 - Publisher: Springer Nature

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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science
Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry
Language: en
Pages: 427
Authors: Margalina, Vasilica-Maria
Categories: Business & Economics
Type: BOOK - Published: 2019-12-27 - Publisher: IGI Global

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Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors
The Luxury Strategy
Language: en
Pages: 408
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers

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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
Storytelling in Business
Language: en
Pages: 305
Authors: Janis Forman
Categories: Business & Economics
Type: BOOK - Published: 2013-01-30 - Publisher: Stanford University Press

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Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizati