Faithin Omaha eBook Collection

This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques

What is data warehousing? -- Project planning -- Business exploration -- Business case study and ROI analysis -- Organizational integration -- Technology -- Dat

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox ma