Faithin Omaha eBook Collection

Download or read book Sports Sponsorship and Brand Development written by M. Beck-Burridge and published by Springer. This book was released on 2001-11-07 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.