Faithin Omaha eBook Collection

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-c

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of social

The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve