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This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an eff
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Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously
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Social media has spread rapidly on the global stage, driving consumers’ attention and influence, both consciously and subconsciously. Whilst this type of plat
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Often termed as the ''new gold,'' the vast amount of social media data can be employed to identify which customer behavior and actions create more value. Nevert
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"Social Media Analytics: Insights and Strategies for Social Media Data" is your definitive guide to understanding and leveraging the power of social media data.