Faithin Omaha eBook Collection

"This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relation

The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior

Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media