Shaping China’s Global Imagination

Shaping China’s Global Imagination
Author :
Publisher : Springer
Total Pages : 217
Release :
ISBN-10 : 9781137361721
ISBN-13 : 1137361727
Rating : 4/5 (727 Downloads)
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Book Synopsis Shaping China’s Global Imagination by : J. Wang

Download or read book Shaping China’s Global Imagination written by J. Wang and published by Springer. This book was released on 2013-12-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.


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