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Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts
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Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts

Authors: Raymond P. Fisk
Categories: Business & Economics
Type: BOOK - Published: 2012-03-15 - Publisher: Marketing Classics Press

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Mixed-Media Self-Portraits

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Featuring artwork from a wide range of contributors, this resource explores creative self-portraits through fun and easy exercises and essays that instruct and
Handbook of Service Marketing Research
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Handbook of Service Marketing Research

Authors: Roland T. Rust
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The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in
A Research Agenda for Service Marketing
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A Research Agenda for Service Marketing

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This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth ov