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Type: BOOK - Published: 2013-11-29 - Publisher: Edward Elgar Publishing
In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound imp
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Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Language: en
Pages: 480
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Type: BOOK - Published: 2010-12-02 - Publisher: Routledge
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overst
Language: en
Pages: 676
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A multidimensional approach to entrepreneurship, especially in the post-COVID-19 era, will have an important influence on the state of business and government,