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This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, whi
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Even though the First Amendment of the U.S. Constitution grants freedom of speech and freedom of the press, laws and regulations governing media frequently evol
Selling Electronic Media
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An Introduction to Writing for Electronic Media
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This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address n