Faithin Omaha eBook Collection

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social mar

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical gu

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sol